One of the things I did when I started my business 5 years ago was a discount policy for clients who came back to me for future sessions and a discount for clients who referred new clients to me. Last year, I discounted over half of my sessions. So when I sat down to look at what was working for me, what wasn’t working for me and what I could make work better . . . I decided a new client loyalty and referral policy would work better for me. As a one woman show, it helps for me not to have to keep track of all those discounts. And, since I was taking away the client loyalty discount, because not everyone will win a free session, I opted not to do a price increase on most types of sessions.
But, I still want to show my appreciation to my clients (and future clients) so I still want to do something. For all those clients who refer a friend, your name is entered into a drawing for a free session; and, when you schedule your own session, your name is entered to win a free session.